A principios de 2012 se sembraron las primeras semillas de “First Aid to the Injured”. La marca fue creada por un pequeño grupo de personas apasionadas por la industria de la moda y que encontró un hueco en el segmento de ropa oscura. Todos ellos comparten una creencia común que faltaba una marca más asequible en el campo de los diseñadores high-end que dominaron esta forma específica de vestir. Pronto crearon una marca que, a pesar de los puntos de precio más bajos, todavía ofrece un alto nivel de producto y estética, para que la experiencia global del producto podría competir con las alternativas de gama alta ya existentes; “First Aid to the Injured” había nacido.
Impulsados por el entusiasmo terminan creando una línea de diseños de ropa básica y vanguardista en tejidos relajados. Los diseños dan nueva vida añadiendo un toque de frescura, comodidad y relax sin compromiso. Una parte de la ganancia de cada prenda vendida se destinará a diferentes proyectos alrededor del mundo haciendo sólo eso; ayudar a la gente que está en necesidad de una forma u otra.
The primary foundation of “First Aid to the Injured” is the passion to add new life to the already existing via an effortless and comfortable element. “First Aid to the Injured” is simply lifesaving basic wear.”
ENG: In early 2012 the first seeds of founding «First Aid to the Injured» were sown, as a small group of passionate people from the clothing industry found a gap in the segment of dark clothing. They all shared a common belief that a more affordable brand was missing in the field of high-end designers who dominated this specific way of dressing.They soon agreed to create a brand that, despite the lower price points, would still offer a high level of products and aesthetics, so that the overall experience of the product could compete with the already existing high-end alternatives; «First Aid to the Injured» was born! Driven by the enthusiasm they ended up creating a line of strong and edgy basic wear designs in relaxed fabrics. The designs effortlessly give new life to already existing wardrobes adding just an extra touch of comfortable and relaxed coolness without compromise.As an extra dimension to the brand the long-termed aim is not only to provide aid to “suffering wardrobes”, but to actually make a difference for people in real need. That is why a part of the profit of each sold garment will go to different projects around the globe doing just that; helping people who is in need in one way or another!
Disponible en EZ/Lab Concept store. (Puigdorfila, 5. Local14. Palma. Mallorca) // http://www.ezlabsneakers.com // www.firstaidtotheinjured.com