YMC ha invertido casi 20 años en el desarrollo y la evolución de su sello como marca. Fundada en Londres en 1995 por Fraser Moss y Jimmy Collins, esta marca crea ropa moderna y funcional que busca evitar seguir las tendencias favoreciendo un estilo street.
Inspirados en la respuesta de Raymond Loewy cuando se le preguntó cómo veía el futuro del diseño, “Usted debe crear su propio estilo”. Esta es una de las armas que da impulso detrás de la marca, con un sello de identidad que atrae nueva inspiración para la moda masculina. Utilizan una base tradicional para trabajar algo moderno, lo que le da una calidad atemporal. ENG: YMC (You Must Create) has spent nearly 20 years developing and evolving their unique signature look. Founded in London in 1995 by Fraser Moss and Jimmy Collins, YMC creates modern, functional clothing which eschew trends in favour of understated, wearable style. Inspired by industrial design hero Raymond Loewy’s reply when asked how he saw the future of design, that ‘”You must create your own style.” This call to arms is the driving force behind the brands identity which brings fresh inspiration to menswear and adds a subtle dose of femininity to their typically androgynous womenswear. The ethos of taking a traditional item & reworking it to create something modern gives a timeless quality to the clothes meaning they will last for seasons ahead. With a strong, directional approach which resonates with like minds, YMC has quietly evolved into a highly significant British label.
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